Privacy Policy

Last updated: May 2025

FyrstGen (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring that your personal information is collected and used responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit FyrstGen.ai (the “Site”) or engage with our services. By using the Site or submitting information through our forms, you consent to the practices described here.

1. Information We Collect

1.1 Information You Provide Directly

  • Contact & Profile Data: When you fill out our “Book a Free Call” or “Contact Us” forms, we collect your name, email address, phone number, organization, role, and the details you share about your goals or challenges.

  • Program & Investment Details: If you provide specifics about your IP portfolio, budget, or project scope, we store that information to tailor our recommendations.

1.2 Information Collected Automatically

  • Usage Data: As you navigate our Site, we gather technical details—IP address, browser type, pages viewed, and time stamps—via server logs.

  • Cookies & Tracking: We use cookies and similar technologies (see Section 4) to recognize returning visitors, measure engagement, and improve functionality.

2. How We Use Your Information

2.1 To Provide & Improve Services

We use your contact and profile data to schedule calls, send relevant materials (e.g., program decks), and deliver the CBaaS experience tailored to your needs.

2.2 Marketing & Communications

With your consent, we may send newsletters, event invitations, and thought-leadership updates. You may opt out of marketing communications at any time by clicking “unsubscribe” or contacting us.

2.3 Analytics & Site Optimization

Usage data and cookies help us understand how visitors engage with our content, which features are most popular, and where improvements are needed. We analyze aggregated, anonymized data to refine our Site and services.

3. Cookies & Similar Technologies

We employ cookies, web beacons, and local storage to:

  • Essential Functionality: Maintain session state, secure login, and form submissions.

  • Performance & Analytics: Measure page load times, visitor flow, and drop-off points.

  • Marketing & Personalization: Serve relevant content and track conversions from our campaigns.

You can manage cookie preferences through your browser settings or our on-site cookie banner. Disabling cookies may affect Site functionality.

4. Data Sharing & Disclosure

4.1 Service Providers

We engage trusted third-party vendors (e.g., hosting, analytics, CRM, scheduling tools) who process data on our behalf under confidentiality obligations.

4.2 Legal Requirements

We may disclose personal information if required by law, regulation, or court order, or to protect the rights, property, or safety of FyrstGen, our users, or the public.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity under equivalent privacy obligations.

5. Data Security & Retention

We implement industry-standard safeguards—SSL encryption, secure access controls, and periodic security reviews—to protect your data. We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When data is no longer needed, we securely delete or anonymize it.

6. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access: Request a copy of the personal data we hold about you.

  • Rectify: Correct inaccurate or incomplete information.

  • Erase: Request deletion of your personal data.

  • Restrict Processing: Limit how we use your data.

  • Data Portability: Receive your data in a structured, machine-readable format.

  • Withdraw Consent: Revoke any consent you have given for marketing communications.

To exercise your rights, please contact us using the details below. We will respond within applicable legal timeframes.

7. Children’s Privacy

Our Site and services are not directed at children under 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected data from someone under 16, we will take steps to delete that information.

8. International Transfers

FyrstGen is based in the United Kingdom and the European Union. When we transfer your information across borders—for example, to our service providers in other countries—we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place to protect your privacy rights.

9. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we do, we will revise the “Last updated” date and notify you by posting the updated policy on the Site. We encourage you to review this page periodically.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please reach out:

Y-Holding Ltd, 30 St Mary Axe, London, EC3A 8BF, United Kingdom
Email: info@fyrstgen.com

Thank you for trusting FyrstGen with your information. We are committed to protecting your privacy and using your data responsibly.